Step 2 of 2 · Start your membership

Join Soul Behind the Business.

Choose how you'd like to begin. Both plans include everything, the only difference is the billing.

Secure checkout30-day guaranteeCancel anytimeInstant access

Everything included

  • Weekly live working-room calls with Luke
  • The Vessel framework, worked through together
  • Private community of founders doing the same work
  • Frequency tracker and full session library
  • Cancel anytime, 30-day guarantee

What happens after joining

  1. 1Complete checkout
  2. 2Create or access your Skool account
  3. 3Watch the starter material
  4. 4Bring your block to the next live call

Order summary

Soul Behind the Business · Monthly

Cancel anytime

$100/mo
Due today$100.00
Continue to secure checkout
30-day guarantee, full refund, no questions
Cancel anytime, secure payment

Quick answers before you join

Can I cancel anytime?

Yes. $100/month, cancel anytime, no contract. Your first 30 days are also covered by a full money-back guarantee.

What happens after I join?

You'll create or access your Skool account, get instant access to the room and replays, and can bring your block to the next live call.

Is this strategy or coaching?

Neither in the usual sense. It's applied internal work on the real decisions in front of you, worked live with Luke and a room of founders.

What if I'm not ready?

The work is built for founders already in motion. If the first 30 days don't feel relevant to your business, ask for your first payment back.

How does the guarantee work?

Come to the calls, be in the room, go through the framework. If the pressure doesn't start to drop in 30 days, email us for a full refund. No hoops.